Dennis and SISIS, divisions of the Howardson Group, a leading British manufacturer of innovative world class turf maintenance equipment, has announced a new strategic partnership with Fusion Media (Europe) Limited that will include working together on a variety of PR and digital media projects for both brands.
In order to intensify its communication and public relations message and as part of its overall strategy designed to reinforce its presence in the marketplace, Dennis and SISIS decided to call on the services of Fusion Media to handle all PR, media relations and social media activities.
For the last 90 years Dennis has been producing professional mowers synonymous with sports stadia and fine lawns across the globe and often referred to as the 'Rolls Royce of mowers'.
Since 1932 SISIS has been designing and manufacturing innovative turf maintenance equipment for both natural and artificial surfaces. Now part of the Howardson group alongside Dennis the two product portfolios provide groundsmen, greenkeepers and gardeners with a truly comprehensive range of British manufactured high quality products.
"We were looking for an agency who would offer us an integrated and innovative approach to our marketing communications whilst considering avenues we have not previously ventured down as part of our continued investment in the brands," said Roger Moore, Customer Manager at Dennis and SISIS.
"Fusion Media is an incredibly forward-thinking company and we were suitably impressed with their market knowledge and future plans which will continue to invigorate both brands, taking us to the next level."
The account will be headed up by Fusion Media’s Managing Director Christopher Bassett, who added: "Thanks to our work with Etesia UK, Technical Surfaces and Complete Weed Control – to name but a few of our clients in this market – we are vastly experienced in the sports and amenity sector.
"To be appointed by Howardson Limited to promote the Dennis and SISIS brands further cements our position offering successful integrated marketing-communication campaigns to national clients."